Yachtsponsorship.com asks the question, can Hugo Boss add glamour to Cowes week? It's an interesting question faced by many sporting events. Whatever the adjective is (prestige, credibility etc.) it often rates as the number 1 criteria when choosing a sponsor. What, beyond cash, does that sponsor bring to the party?
An important question, yet the real reason for raising it is the chance to show off some of my all time favourite Hugo Boss sailing images!
In our opinion this is some of the best sponsorship imagery across any sport!