Monday, December 12, 2011

Asian Sports Business Round Up 12th Dec

Malaysia was prominent this week with news in badminton, soccer and a media deal to broadcast the London Olympics in that country. There were also sponsorships announced for the Philippine Open, the upcoming South Asian Football championships and the Phuket King’s Cup Regatta in Thailand.

The financial institution Maybank has joined Proton to become title sponsor of this year’s Malaysian Open kicking off its “Roar with the Players” campaign to publicize the popular badminton event.
The marketing campaign runs until January 15 in traditional as well as social media and will be organized by the agencies Grey Kuala Lumpur and Zenith Media.
The Maybank Malaysia Open presented by Proton 2012 will be held at Stadium Putra at the Bukit Jalil Complex from January 10-15 and offers total prize money of USD $400,000.

The Malaysian soccer team Penang FC has been taken over by the Allianze College of Medical Sciences in a two-year agreement said to be worth about USD $960,000. The deal includes salaries and allowances as well as all administrative costs.

The state-owned Radio Television Malaysia will broadcast the London 2012 Olympics Games in that country. A government spokesperson said this would allow citizens to watch the games without paying and would inspire Malaysians to take up sports.

Golf was in the news this week with the announcement that the global port operator International Container Terminal Services Inc. will once again title sponsor the Philippine Open.
Asia’s oldest national golf championship will be held at the Wack Wack Golf and Country Club in Mandaluyong from 9th to 12 February, 2012 and will be broadcast globally through the Asian Tour’s television platform.
The event features a prize fund of USD $300,000 and includes other sponsors such as HSBC, Panasonic Philippines, Globe Business and Cathay Pacific.
“It is exciting that the Open will be beamed around the world,” said National Golf Association of Philippines president Leandro R. Mendoza, “ and I am sure the benefits will be immense for our country and our valued sponsors.”

In sailing news, the insurance specialist AIA Thailand has been named co-sponsor of the 25th annual Phuket King’s Cup Regatta.
The event , first held in 1987 to commemorate the 60th birthday of His Majesty the King of Thailand, has evolved to become one of the most prestigious of the Asian sailing calendar. The regatta – involving some 170 vessels - was held last week under the auspices of the Royal Varuna Yacht Club in conjunction with the Yacht Racing Association of Thailand, the Royal Thai Navy and the province of Phuket with the Royal Patronage of His Majesty the King.

Soccer rounds off the first week of December with news that the Indian mobile phone maker Karbonn Mobiles is the title sponsor of the 2011 South Asian Football Federation Championship.
The games, being held this week, are hosted by the current champions India in New Delhi. Competing teams include Afghanistan, Bhutan, Maldives, Nepal, Sri Lanka as well as Pakistan and Bangladesh.

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