Chinese reaction to an American trade dispute was in the spotlight last week along with plenty of sponsorship activity in Singapore and Hong Kong. There was also news in European soccer and Indian cricket.
There has been official reaction from China to the Ralph Lauren Olympics uniform scandal.
The Xinhua News Agency says American complaints about outsourcing the production of clothes for the US Olympics team are “hypocritical and irresponsible” considering how much work is done in China for the American market and the level of dependence US brands have on the Chinese manufacturing industry.
Fashion designer Ralph Lauren came under fire recently when it was reported that the red white and blue berets and blazers the company provided for American athletes all bore the “Made in China” label.
The backlash erupted on social media networks with some people threatening to boycott the Lauren label. The US fashion community joined the fray as well as some politicians including Senate majority leader Harry Reid.
Ralph Lauren representatives promised to correct the situation saying that uniforms for the 2014 Winter Olympics would be 100% US-made. A statement indicated that the company would address the issue of outsourcing.
In more Olympics news, Adidas is banding Chinese fans together to support that country’s Olympic athletes. The company is handing out free red and yellow wristbands, called adiBands, at selected adidas stores across the country.
Hong Kong residents will be able to watch some of the London Olympics events on the region’s free TV stations. A last-minute agreement saw i-Cable selling the rights to 200 hours of Olympics events including the opening and closing ceremonies for an undisclosed amount.
The Singapore National Games has secured a sponsorship deal with the sport brand Yonex worth S$2.65 million. The arrangement will provide apparel and accessories such as waist pouches and water bottles to staff and VIP guests.
The Games, to be held from September 1-9, will be organized by some 3,000 volunteers and officials and will showcase ten sports.
Along with traditional sports, Singapore will be featuring some novelties. The region’s first Red Bull Flutag 2012 and Red Bull Stratos competitions will be held this fall. The events give local residents the chance to design, build and pilot human-powered flying machines which will be judged on their flight distance, creativity and showmanship. The Red Bull Stratos event will feature expert parachutist Felix Baumgartner making a free fall jump from a distance of more than 36 kms. in the air.
Organizers expect 50,000 people to attend the event to be held at Siloso Beach, Sentosa on October 28. Media and publicity initiatives will be handled by Strategic Public Relations Group.
In soccer news, the Korean tyre maker Hankook will be a sponsor of the Uefa Europe League for the next three years. The arrangement includes the 2013, 2014 and 2015 Uefa Futsal Cup finals.
The week rounded off with cricket news. The incense brand, Cycle Pure Agarbathies is sponsoring India’s one-day series with Sri Lanka. Cycle Pure Agarbathies will also back the five scheduled ODIs as well as one T-20 game in Sri Lanka. The company will put its name to an award for the 'quality performer' of the series.
www.sportsfestivalasia.com
There has been official reaction from China to the Ralph Lauren Olympics uniform scandal.
The Xinhua News Agency says American complaints about outsourcing the production of clothes for the US Olympics team are “hypocritical and irresponsible” considering how much work is done in China for the American market and the level of dependence US brands have on the Chinese manufacturing industry.
Fashion designer Ralph Lauren came under fire recently when it was reported that the red white and blue berets and blazers the company provided for American athletes all bore the “Made in China” label.
The backlash erupted on social media networks with some people threatening to boycott the Lauren label. The US fashion community joined the fray as well as some politicians including Senate majority leader Harry Reid.
Ralph Lauren representatives promised to correct the situation saying that uniforms for the 2014 Winter Olympics would be 100% US-made. A statement indicated that the company would address the issue of outsourcing.
In more Olympics news, Adidas is banding Chinese fans together to support that country’s Olympic athletes. The company is handing out free red and yellow wristbands, called adiBands, at selected adidas stores across the country.
Hong Kong residents will be able to watch some of the London Olympics events on the region’s free TV stations. A last-minute agreement saw i-Cable selling the rights to 200 hours of Olympics events including the opening and closing ceremonies for an undisclosed amount.
The Singapore National Games has secured a sponsorship deal with the sport brand Yonex worth S$2.65 million. The arrangement will provide apparel and accessories such as waist pouches and water bottles to staff and VIP guests.
The Games, to be held from September 1-9, will be organized by some 3,000 volunteers and officials and will showcase ten sports.
Along with traditional sports, Singapore will be featuring some novelties. The region’s first Red Bull Flutag 2012 and Red Bull Stratos competitions will be held this fall. The events give local residents the chance to design, build and pilot human-powered flying machines which will be judged on their flight distance, creativity and showmanship. The Red Bull Stratos event will feature expert parachutist Felix Baumgartner making a free fall jump from a distance of more than 36 kms. in the air.
Organizers expect 50,000 people to attend the event to be held at Siloso Beach, Sentosa on October 28. Media and publicity initiatives will be handled by Strategic Public Relations Group.
In soccer news, the Korean tyre maker Hankook will be a sponsor of the Uefa Europe League for the next three years. The arrangement includes the 2013, 2014 and 2015 Uefa Futsal Cup finals.
The week rounded off with cricket news. The incense brand, Cycle Pure Agarbathies is sponsoring India’s one-day series with Sri Lanka. Cycle Pure Agarbathies will also back the five scheduled ODIs as well as one T-20 game in Sri Lanka. The company will put its name to an award for the 'quality performer' of the series.
www.sportsfestivalasia.com
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