Malaysia figured prominently in sports marketing news this week along with the opening of the Olympics and a dash of football, golf and cricket.
The Malaysian conglomerate Sime Darby has extended its sponsorship of the LPGA Malaysia for another three years.
Company representative Dato' Wahab Maskan said the Sime Darby LPGA has set an international benchmark. This year’s tournament takes place at the Kuala Lumpur Golf and Country Club from October 11-14. The LPGA’s top 62 players will compete for some USD $1.9 million.
Malaysian goalkeeper Khairul Fahmi Che Mat was named 100PLUS brand ambassador. The isotonic
beverage brand concluded its 100PLUS Road to London campaign to encourage Malaysians to support their local sports heroes.
Khairul Fahmi Che Mat was also chosen as spokes person for Puma Malaysia to represent the company’s new line of athletic footwear.
The Asia Broadcasting Union has been negotiating with North Korean media officials to arrange broadcasting of the 2012 Summer Olympics in that country.
Voice of America radio reported that ABU president Kim In-kyu was set to visit North Korea for talks with government media officials.
North Korea competed in 11 sports events at the last Summer Olympic Games held in China in 2008. The country won six medals in weightlifting, gymnastics and judo. About 51 athletes were sent to this year’s Games which started Friday, July 27.
In rugby news, England Sevens star Dan Norton signed a personal endorsement contract with Japanese sportswear maker Mizuno. Under terms of the contract, Norton will wear Mizuno boots and other equipment throughout next year’s HSBC Sevens World Series.
With 8 tries to his name, the 24-year-old Norton is currently fourth in the England Sevens all time tries-scorers list.
An adidas franchise owner, Coty Beauty Far East sponsored a series of football matches to commemorate the launch of the latest men’s fragrance adidas Extreme Power Special Edition.
Qualifying games were played in Indonesia, Malaysia and the finals at the Ngee Ann City Civic Plaza in Singapore.
Coty Beauty officials said they were satisfied with the increase in sales as well as the spread of publicity generated by the events. The PR initiatives were handled by Touch Communications.
The week rounded off with a media deal. ESPN Star Sports announced it will be exclusive broadcaster of the Sri Lanka Premier League in India. The league starts up next month.
The multi-year agreement will allow ESPN to air at least 24 T20 matches per season in 17 other countries including Cambodia, Hong Kong, Korea, Malaysia, Pakistan and Thailand.
A Nielsen ratings report last year estimated that 1 billion people in 180 territories tuned in to the Cricket World Cup tournament on television, online, mobile phones and radio.
TAM Media Research findings indicate the game dominated TV ratings in India- the heartland of cricket - two years ago with about 176 million viewers compared with 57 million in 2003.
Cricket was the biggest revenue engine for Indian TV that year, accounting for 85% of the total TV sports ad spending.
www.sportsfestivalasia.com
The Malaysian conglomerate Sime Darby has extended its sponsorship of the LPGA Malaysia for another three years.
Company representative Dato' Wahab Maskan said the Sime Darby LPGA has set an international benchmark. This year’s tournament takes place at the Kuala Lumpur Golf and Country Club from October 11-14. The LPGA’s top 62 players will compete for some USD $1.9 million.
Malaysian goalkeeper Khairul Fahmi Che Mat was named 100PLUS brand ambassador. The isotonic
beverage brand concluded its 100PLUS Road to London campaign to encourage Malaysians to support their local sports heroes.
Khairul Fahmi Che Mat was also chosen as spokes person for Puma Malaysia to represent the company’s new line of athletic footwear.
The Asia Broadcasting Union has been negotiating with North Korean media officials to arrange broadcasting of the 2012 Summer Olympics in that country.
Voice of America radio reported that ABU president Kim In-kyu was set to visit North Korea for talks with government media officials.
North Korea competed in 11 sports events at the last Summer Olympic Games held in China in 2008. The country won six medals in weightlifting, gymnastics and judo. About 51 athletes were sent to this year’s Games which started Friday, July 27.
In rugby news, England Sevens star Dan Norton signed a personal endorsement contract with Japanese sportswear maker Mizuno. Under terms of the contract, Norton will wear Mizuno boots and other equipment throughout next year’s HSBC Sevens World Series.
With 8 tries to his name, the 24-year-old Norton is currently fourth in the England Sevens all time tries-scorers list.
An adidas franchise owner, Coty Beauty Far East sponsored a series of football matches to commemorate the launch of the latest men’s fragrance adidas Extreme Power Special Edition.
Qualifying games were played in Indonesia, Malaysia and the finals at the Ngee Ann City Civic Plaza in Singapore.
Coty Beauty officials said they were satisfied with the increase in sales as well as the spread of publicity generated by the events. The PR initiatives were handled by Touch Communications.
The week rounded off with a media deal. ESPN Star Sports announced it will be exclusive broadcaster of the Sri Lanka Premier League in India. The league starts up next month.
The multi-year agreement will allow ESPN to air at least 24 T20 matches per season in 17 other countries including Cambodia, Hong Kong, Korea, Malaysia, Pakistan and Thailand.
A Nielsen ratings report last year estimated that 1 billion people in 180 territories tuned in to the Cricket World Cup tournament on television, online, mobile phones and radio.
TAM Media Research findings indicate the game dominated TV ratings in India- the heartland of cricket - two years ago with about 176 million viewers compared with 57 million in 2003.
Cricket was the biggest revenue engine for Indian TV that year, accounting for 85% of the total TV sports ad spending.
www.sportsfestivalasia.com
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