July started strongly with the focus on fighting sports, football and golf. Also for a little variety: the royal sport of polo.
The month kicked off with announcements from two martial arts promoters on developments in Asia.
Unlimited Fights Championships announced it would be holding a cage fight extravaganza at the Venetian Resort and Hotel in Macau on November 10th.
That event coincides with a bout between former welterweight champion Manny Pacquiao and an unnamed opponent. Pacquiao lost the World Welterweight Boxing Organization welterweight title in Las Vegas to Timothy Bradley last month after a controversial decision that prompted international furor.
The UFC event caps a steady initiative by that organization to establish a market in China in its goal of global expansion. The UFC broadcast reach has garnered a reported 500-million individual viewers in China with a growing roster of promising fighters developing in that country.
Organizers say the time difference between the UFC event and the Pacquiao fight should avoid any conflict between the two.
Asia’s largest mixed martial arts promoter One Fighting Championship has announced that the global car brand Chevrolet will be the organization’s official automobile sponsor.
One FC recently announced the signing of the top Asian lightweight fighter Shinya Aoki (30-6-1) to a multi-fight deal. Aoki is set to make his debut in the main event of the Pride of a Nation card in Manila on August 31.
In soccer news, the Philippine national football association has extended its deal with Korean car brand Kia for another year. Kia will serve as the official transport provider to the national soccer team, the Philippine Azkals.
In other sponsorship news, the Asian Tour has announced that the Swedish sportswear producer Abacus will be an official sponsor of the organization. As the tour’s apparel partner, Abacus will supply tour officials and staff members with a wide selection of golf apparel. The company will also develop a fashion collection designed specially for the Asian Tour.
The Asian Tour is a full member of the International Federation of PGA Tours and is administered from offices in Singapore.
The week rounded off with news from the royal sport. This year’s polo season arrived in style on a hot Sunday in June with the Jaeger-LeCoultre Malaysia playing host to the Malaysian Ladies International Polo Championship 2012. Some of the world’s finest players such as Lia Salvo. Jennifer Too, Anis Jamaluddin and Lynley Fong were on hand for the event.
Jaeger-LeCoultre representative Reena Tan said the company shares a history with polo and has been associated with the sport of kings since 1931.
The ladies event as well as the Malaysian International Polo Tournament were held on the historic grounds of the Royal Selangor Polo Club located in the centre of Kuala Lumpur, with the Malaysian Open featuring some of the top-class goalies from Argentina, Thailand, and Singapore alongside polo players from Malaysia.
As timepiece sponsor for the recent polo tournaments, Jaeger-LeCoultre supplied winners with timepiece gift certificates and also awarded three personalized Reverso timepieces for the "best patron" award, "most valuable player" award, and the Golden Goals Charity.
www.sportsfestivalasia.com
The month kicked off with announcements from two martial arts promoters on developments in Asia.
Unlimited Fights Championships announced it would be holding a cage fight extravaganza at the Venetian Resort and Hotel in Macau on November 10th.
That event coincides with a bout between former welterweight champion Manny Pacquiao and an unnamed opponent. Pacquiao lost the World Welterweight Boxing Organization welterweight title in Las Vegas to Timothy Bradley last month after a controversial decision that prompted international furor.
The UFC event caps a steady initiative by that organization to establish a market in China in its goal of global expansion. The UFC broadcast reach has garnered a reported 500-million individual viewers in China with a growing roster of promising fighters developing in that country.
Organizers say the time difference between the UFC event and the Pacquiao fight should avoid any conflict between the two.
Asia’s largest mixed martial arts promoter One Fighting Championship has announced that the global car brand Chevrolet will be the organization’s official automobile sponsor.
One FC recently announced the signing of the top Asian lightweight fighter Shinya Aoki (30-6-1) to a multi-fight deal. Aoki is set to make his debut in the main event of the Pride of a Nation card in Manila on August 31.
In soccer news, the Philippine national football association has extended its deal with Korean car brand Kia for another year. Kia will serve as the official transport provider to the national soccer team, the Philippine Azkals.
In other sponsorship news, the Asian Tour has announced that the Swedish sportswear producer Abacus will be an official sponsor of the organization. As the tour’s apparel partner, Abacus will supply tour officials and staff members with a wide selection of golf apparel. The company will also develop a fashion collection designed specially for the Asian Tour.
The Asian Tour is a full member of the International Federation of PGA Tours and is administered from offices in Singapore.
The week rounded off with news from the royal sport. This year’s polo season arrived in style on a hot Sunday in June with the Jaeger-LeCoultre Malaysia playing host to the Malaysian Ladies International Polo Championship 2012. Some of the world’s finest players such as Lia Salvo. Jennifer Too, Anis Jamaluddin and Lynley Fong were on hand for the event.
Jaeger-LeCoultre representative Reena Tan said the company shares a history with polo and has been associated with the sport of kings since 1931.
The ladies event as well as the Malaysian International Polo Tournament were held on the historic grounds of the Royal Selangor Polo Club located in the centre of Kuala Lumpur, with the Malaysian Open featuring some of the top-class goalies from Argentina, Thailand, and Singapore alongside polo players from Malaysia.
As timepiece sponsor for the recent polo tournaments, Jaeger-LeCoultre supplied winners with timepiece gift certificates and also awarded three personalized Reverso timepieces for the "best patron" award, "most valuable player" award, and the Golden Goals Charity.
www.sportsfestivalasia.com
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