Sailing news was the focus last week along with motorsports and media deals.
The British alcoholic beverages firm Diageo will be sending out its grand yacht – John Walker & Sons Voyager – on a cruise across the Asia-Pacific region as a marketing initiative to salute luxury consumers.
Company representative James Thompson says the idea is to celebrate the more progressive individuals in the region and as a platform to launch the company’s latest product: John Walker & Sons Odyssey.
The vessel will be setting sail from Shanghai and will land at nine ports of call in China, Taiwan, Hong Kong, the Philippines, Vietnam, Thailand, Singapore and India. The Voyager will set the scene for gala parties and get togethers at each location.
The idea for the six-month trip was inspired by the original trade routes pioneered when the Walker family whiskies left the corner store in Scotland and were distributed around the world.
Asia is a major growth region for the company. Headquartered in London, Diageo is the world’s largest producer of spirits and a large manufacturer of beer and wine.
Sailing’s growing popularity in China has encouraged the maritime lifestyle brand Marinepool to
become official clothing supplier to the Chinese offshore sailor Guo Chuan.
The intrepid adventurer will attempt to set a solo, non-stop circumnavigation record aboard a Class 40 vessel named Qingdao. Guo Chuan has spent the last two years training in France and will start his journey on November 4, 2012. After passing the Cape of Good Hope off South Africa, he will sail through Malacca Straits in a 21,600 nautical mile journey planned to last 125 days.
In more sailing news, the Spanish footwear company Camper will become the official footwear supplier to the Japanese Melges 32 Team. Camper is also partnered with Emirates Team New Zealand for the America’s Cup competition. The Melges 32 World Championships were held in Newport, Rhode Island.
In motorsport news, the Singapore government says it will continue hosting the F1 Grand Prix until 2017 but efforts will be made to cut costs. The race has been profitable for the Lion City over the last four years attracting more than 150,000 visitors and generating about $150 million in tourism receipts each year. But the race costs about $150 million to operate and the government pays about 60% of this.
In media deals, the Singapore branch of IMG Sports Media has signed a TV production and rights distribution deal with Tourism Brunei for this year’s BHC Tour of Brunei. Five half-hour programmes will air on ESPN Star Sports across Asia in late October.
Pay-TV operator Singtel has acquired rights to show the Uefa Champions League and the Uefa Europa League for the next three seasons in Singapore.
Indian mixed martial arts (MMA) promotion Super Fight League (SFL) has signed a long-term broadcasting partnership with Nimbus Communications Limited's Neo Prime television channel.
According to Indiantelevision.com, the dedicated sports channel will televise the SFL's Friday Fight Nights, which begin 12th October and will run on a weekly basis. Friday Fight Nights will also air on YouTube.
www.sportsfestivalasia.com
The British alcoholic beverages firm Diageo will be sending out its grand yacht – John Walker & Sons Voyager – on a cruise across the Asia-Pacific region as a marketing initiative to salute luxury consumers.
Company representative James Thompson says the idea is to celebrate the more progressive individuals in the region and as a platform to launch the company’s latest product: John Walker & Sons Odyssey.
The vessel will be setting sail from Shanghai and will land at nine ports of call in China, Taiwan, Hong Kong, the Philippines, Vietnam, Thailand, Singapore and India. The Voyager will set the scene for gala parties and get togethers at each location.
The idea for the six-month trip was inspired by the original trade routes pioneered when the Walker family whiskies left the corner store in Scotland and were distributed around the world.
Asia is a major growth region for the company. Headquartered in London, Diageo is the world’s largest producer of spirits and a large manufacturer of beer and wine.
Sailing’s growing popularity in China has encouraged the maritime lifestyle brand Marinepool to
become official clothing supplier to the Chinese offshore sailor Guo Chuan.
The intrepid adventurer will attempt to set a solo, non-stop circumnavigation record aboard a Class 40 vessel named Qingdao. Guo Chuan has spent the last two years training in France and will start his journey on November 4, 2012. After passing the Cape of Good Hope off South Africa, he will sail through Malacca Straits in a 21,600 nautical mile journey planned to last 125 days.
In more sailing news, the Spanish footwear company Camper will become the official footwear supplier to the Japanese Melges 32 Team. Camper is also partnered with Emirates Team New Zealand for the America’s Cup competition. The Melges 32 World Championships were held in Newport, Rhode Island.
In motorsport news, the Singapore government says it will continue hosting the F1 Grand Prix until 2017 but efforts will be made to cut costs. The race has been profitable for the Lion City over the last four years attracting more than 150,000 visitors and generating about $150 million in tourism receipts each year. But the race costs about $150 million to operate and the government pays about 60% of this.
In media deals, the Singapore branch of IMG Sports Media has signed a TV production and rights distribution deal with Tourism Brunei for this year’s BHC Tour of Brunei. Five half-hour programmes will air on ESPN Star Sports across Asia in late October.
Pay-TV operator Singtel has acquired rights to show the Uefa Champions League and the Uefa Europa League for the next three seasons in Singapore.
Indian mixed martial arts (MMA) promotion Super Fight League (SFL) has signed a long-term broadcasting partnership with Nimbus Communications Limited's Neo Prime television channel.
According to Indiantelevision.com, the dedicated sports channel will televise the SFL's Friday Fight Nights, which begin 12th October and will run on a weekly basis. Friday Fight Nights will also air on YouTube.
www.sportsfestivalasia.com
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