As the paralympics continues in it's highest profile yet, sports business in Asia focued on marketing initiatives, motor sports, golf, basketball and a media deal.
Sports apparel giant Adidas has targeted China in its first TV campaign promoting its NEO youth label.
The TVC, themed ‘Live Your Style’, starts airing in 200 Chinese cities in mid-September. Adidas rep Simon Millar says this shows the importance the company places on the Chinese market.
"At the same time, we hope that this brand's youthful attitude and DNA blends into young people's lives in a natural way, allowing them to live their style."
The campaign will include a downloaded mobile app that customers can use to snap a picture of the QR codes in the TVC for a chance to win prizes.
Maybank is getting into the motorsport scene. A one-year deal with the 2012 Malaysian MotoGP will give the bank plenty of trackside presence with VIP and corporate hospitality areas. The financial institution will help out with ticket sales.
A Maybank official says the arrangement will allow both partners to expand their reach while promoting Malaysia as an international sporting destination. The 2012 Malaysian MotoGP gets underway at the Sepang International Circuit on October 21st.
The Chinese Basketball Association has extended its contract with Infront Sports and Media for another five years. The agency will continue in its role as commercial partner handling development, sponsorship sales and media rights.
An Infront statement says that since the first contract was signed in 2005, league sponsors have tripled with brand names such as Nike, UPS and Tissot and audiences have increased by 130%. Priorities for the new contract will include a focus on digital media and television as well as raising the global appeal of the CBA League.
Infront's Chinese basketball activity also includes an agreement with the national team, Team China Basketball, which has seven years left to run.
Infront Sports and Media has more than 500 employees in some 10 countries and is based in Zug, Switzerland.
In golf news, the Venetian Macau Open has selected Fast Track as the PR and media relations agency for the event.
Fast Track is associated with CSM, the sports marketing division of Chime Communications plc. Recent additions to Fast Track's Asia's client base include the food redistribution charity Second Harvest and the Asia Pacific Amateur Championship.
A media deal rounded out the week. The Thai company GMM Grammy acquired the rights to eight European soccer club channels. The teams include Liverpool, Manchester United, Arsenal and Chelsea from the Premier League as well as AC Milan, Borussia Dortmund and the Real Madrid and Barcelona networks from Spain.
GMM will broadcast selected live games and club programming on its own suite of channels, including GMM Z Sport One.
GMM is expected to bid for the live Thai rights to the Premier League in the coming weeks.
www.sportsfestivalasia.com
Sports apparel giant Adidas has targeted China in its first TV campaign promoting its NEO youth label.
The TVC, themed ‘Live Your Style’, starts airing in 200 Chinese cities in mid-September. Adidas rep Simon Millar says this shows the importance the company places on the Chinese market.
"At the same time, we hope that this brand's youthful attitude and DNA blends into young people's lives in a natural way, allowing them to live their style."
The campaign will include a downloaded mobile app that customers can use to snap a picture of the QR codes in the TVC for a chance to win prizes.
Maybank is getting into the motorsport scene. A one-year deal with the 2012 Malaysian MotoGP will give the bank plenty of trackside presence with VIP and corporate hospitality areas. The financial institution will help out with ticket sales.
A Maybank official says the arrangement will allow both partners to expand their reach while promoting Malaysia as an international sporting destination. The 2012 Malaysian MotoGP gets underway at the Sepang International Circuit on October 21st.
The Chinese Basketball Association has extended its contract with Infront Sports and Media for another five years. The agency will continue in its role as commercial partner handling development, sponsorship sales and media rights.
An Infront statement says that since the first contract was signed in 2005, league sponsors have tripled with brand names such as Nike, UPS and Tissot and audiences have increased by 130%. Priorities for the new contract will include a focus on digital media and television as well as raising the global appeal of the CBA League.
Infront's Chinese basketball activity also includes an agreement with the national team, Team China Basketball, which has seven years left to run.
Infront Sports and Media has more than 500 employees in some 10 countries and is based in Zug, Switzerland.
In golf news, the Venetian Macau Open has selected Fast Track as the PR and media relations agency for the event.
Fast Track is associated with CSM, the sports marketing division of Chime Communications plc. Recent additions to Fast Track's Asia's client base include the food redistribution charity Second Harvest and the Asia Pacific Amateur Championship.
A media deal rounded out the week. The Thai company GMM Grammy acquired the rights to eight European soccer club channels. The teams include Liverpool, Manchester United, Arsenal and Chelsea from the Premier League as well as AC Milan, Borussia Dortmund and the Real Madrid and Barcelona networks from Spain.
GMM will broadcast selected live games and club programming on its own suite of channels, including GMM Z Sport One.
GMM is expected to bid for the live Thai rights to the Premier League in the coming weeks.
www.sportsfestivalasia.com
No comments:
Post a Comment