The first week of October featured cricket and baseball news out of Japan. There were developments in sailing, news from the 2014 Asian Games, the latest Adidas promotion campaign and another media deal.
Sri Lankan Airlines extended its sponsorship of the Japanese cricket national championship for another year. The arrangement includes naming the event the Sri Lankan Airlines Japan Cup.
A representative of the Japan Cricket Association, Naoki Alex Miyaji, said the airline has played a key role in organizing and developing regional cricket in Japan.
There are five teams participating in this year’s event which takes place on October 6th in Sano, in the Tochigi Prefecture.
In Japanese baseball, the insurance company Manulife will be the title sponsor of the Pacific Baseball League 2012 Climax Series. Financial terms were not released. The company has sponsored professional baseball in Japan since 2010.
In sailing news, the mobile communications brand 1010 has been named as the title sponsor of the Match Racing Series at the Royal Hong Kong Yacht Club for the next two years.
The 1010 Match Racing Series includes both the National Match Racing Championship and an International Matching Racing Regatta.
Match racing involves two vessels of comparable size and style racing each other around a course. The foremost match racing event is the 144-year-old America’s Cup.
The Royal Hong Kong Yacht Club was originally set up in 1890 near historic Victoria Harbour. The club is one of the few institutions to have kept the prefix “royal” after Hong Kong’s handover to the Peoples’ Republic of China in 1997.
Korean car manufacturer Kia extended its sponsorship of professional basketball in Spain. Under terms of the agreement, Kia will act as official car of all organized games including the Liga Enesa and the Spanish Super Cup until the end of the 2014-2015 season.
The Swiss watch brand Tissot was named official time keeper of the 2014 Asian Games in Incheon, South Korea.
The brand, which will also produce a special edition watch for the occasion, previously served the same role for the Asian Games in 1998, 2002 and 2006. Tissot is also involved with other sports including connections with the MotoGP, IIHF, UCI and FIBA.
The Asian Games involves some 13,000 athletes from 45 countries competing across 36 disciplines. The 2014 edition, the 17th staging of the event, takes place from 19th September to 4th October 2014.
Adidas has launched a campaign for its latest footwear. The Adipure 360 focuses on regular gym athletes. The campaign, titled ‘born for the gym’ will cover six countries in the region including Singapore, Indonesia, Malaysia, Thailand, the Philippines and Vietnam.
The week rounded off with a media deal. The Vietnamese national network VTV has acquired the broadcast rights to the 2012 Asian Football Federation Cup. The tournament, co-hosted by Malaysia and Thailand, is set to begin on November 22nd.